Mountain View, a leader in Egypt’s real estate sector, succeeded in introducing the “Science of Happiness” to the Egyptian market, through positioning its projects as an ideal atmosphere for both residential and commercial purposes, Invest-Gate reports.

By partnering with Delivering Happiness, the world’s first culture “coach-sulting” company, Mountain View developed an environment that brings happiness to the company’s employees that resulted in projects that impressed and influenced clients, leading to unprecedented demand.

Mountain View applied the Science of Happiness concept into its Cairo headquarters – internal studies showed that employees’ happiness inside the offices increased to 92%, contributing to an increase in employee retention rate by 50%, engagement increased, and absenteeism fell by 40%.

As regards sales, the company reveals that its latest project in New Cairo achieved remarkable sales that amounted to EGP 2 bn within only 24 hours for their signature product the “Crown Palace.”

In addition, Mountain View Ras El-Hikma project reached EGP 5 bn in sales within days, including EGP 2 bn within 24 hours.

The company attributes higher sales to picking strategic locations close to main roads to facilitate easy access for residents.

Further, the real estate developer offers innovative designs with the highest standards of implementation, through cooperating with major international design companies, to provide unique and elegant designs that meet the constantly changing needs and tastes of its customers.

Through its projects, the company provides integrated services to facilitate the lives of the residents and serve clients’ multiple needs without having to leave the project.

View implements its projects with an emphasis on three main pillars. The first pillar centers on a thorough and credible market study to identify the constantly changing needs of clients. The second is creating a team that combines experience with young creatives to develop fresh designs and products that meet the researched needs and add real value to the real estate market.

The third pillar is collaborating with international design companies that bring their experience in creating international projects to the local table, turning the team’s innovative ideas into designs, as well as adding its expertise to develop top-notch real estate products with international standards.

This, in turn, has created a number of highly-distinctive and demanded real estate products in the Egyptian market, including its iVilla product – affordable villa – priced apartment.

In an attempt to fulfill the demands and concerns of homeowners, Mountain View introduced the Millennial Apartment back in 2020.

This product consists of units that keep pace with the radical changes within the real estate market and the desire to be connected at home more than ever before – particularly as working-from-home policies spread – as well as practicing sports, cooking, etc.

The company offers these apartment units in a variety of sizes ranging from 120 sqm to 165 sqm, designed to provide the optimum use of spaces and voids for multiple activities to keep pace with the new habits and hobbies that clients have acquired during and post-pandemic.

Mountain View’s latest project is “Wonderville.” The project comprises various stores, restaurants, and youth development programs such as cooking and music schools, with the establishment of ongoing programs that aim to involve young people in multiple workshops and jobs, in addition to providing adults with special and various programs and opportunities for self-treatment.