Mountain View announced the signing of a strategic agreement with IHG Hotels & Resorts, one of the world’s leading hospitality companies, to launch the first residential project in the world carrying the Hotel Indigo brand under the name “The Residences”, and to lay the foundation stone for the brand’s first hotel in Egypt, as part of the Mountain View Ras El Hekma project, Invest-Gate reports.
The cooperation agreement reflects Mountain View’s expansion in the hospitality sector through cooperation with leading global partners to provide innovative products that meet customers’ expectations, as IHG’s global experience in operations and management contributes to improving product quality and customer experience, while also supporting the project’s investment value and long-term investment return potential, according to market developments and asset performance. “The Residences” is based on the concept of integrated hotel hospitality, where daily life details blend with global hospitality services, providing an integrated community that goes beyond the concept of units designed for seasonal stays.
The Signing Ceremony
The signing ceremony was attended by Mr. Haitham Mattar, Chairman of IHG Hotels & Resorts for India, the Middle East and Africa, and Ms. Joanna Kurowska, Vice President of Development for the Middle East and Africa at IHG Hotels & Resorts. From Mountain View, the ceremony was attended by Eng. Amr Soliman, Founder and Executive Chairman, Eng. Wael Lotfy and Eng. Wael Ezz, Co-Chief Executive Officers, and Eng. Ahmed El Moursy, Chief Development Officer.
Hotel Indigo Brand and Global Presence
Hotel Indigo is one of the brands of IHG Hotels & Resorts, one of the world’s leading hospitality companies, which is present in more than 100 countries, with more than 7,000 hotels and 21 global hotel brands. Hotel Indigo has more than 190 hotels and 26,241 rooms around the world, and takes its identity from the culture and nature of the communities where it operates, which is reflected in the project through designs and experiences inspired by the coastal environment of Ras El Hekma.
Mountain View’s Vision for the Partnership
Commenting on this cooperation, Eng. Amr Soliman, said: “Our partnership with IHG Hotels & Resorts represents a strategic step in Mountain View’s journey toward building an exclusive hospitality system, and is also a direct translation of our vision to develop global destinations that combine living, hospitality and quality of life. The launch of Hotel Indigo for the first time in Egypt reflects the confidence that major global hospitality brands place in the Egyptian market, and also confirms Mountain View’s ability to attract international partners to enrich the experience offered to families. We continue our efforts to transform from a real estate developer into a developer of destinations that offer exceptional experiences in life and sustainable hospitality, by combining living, entertainment, services and hospitality in one place, reflecting our vision of applying the Beach Town concept within our communities.”
IHG’s Vision for the Residential Experience
Haitham Mattar, added: «The signing of «The Residences at Hotel Indigo Mountain View Ras El Hekma» represents an important milestone for IHG and the Hotel Indigo brand globally. The launch of the world’s first residential project carrying the Hotel Indigo brand reflects the continued development of our brands to go beyond the traditional concept of hospitality and meet the changing expectations of guests and owners. In cooperation with Mountain View, we are working to provide a residential experience that combines the unique character and connection to the neighborhoods for which Hotel Indigo is known, with IHG’s trusted services and high quality standards, in one of the most promising destinations in Egypt.»
Project Details and Experience
The project supports a calm and balanced lifestyle, while providing a hospitality experience inspired by the identity and local culture of Ras El Hekma, under the management of the global Hotel Indigo brand. The project is distinguished by its location as a separate island, and includes a private beach, private artificial lakes, as well as access to all Beach Town facilities and experiences within Mountain View Ras El Hekma, including The Lighthouse, The Piazza, and the main facilities, in addition to internal transportation services that make movement within the community easier.
Location and Investment Value
The project is located in the heart of Ras El Hekma, one of the fastest-growing coastal destinations in Egypt, which supports its opportunities and long-term investment value. It also represents one of the last opportunities for direct ownership on the sea in Ras El Hekma, given the limited availability of this type of product in the market, along with the growing demand for branded hotel residential units; supporting the possibility of achieving an investment return supported by location, scarcity, and global operations and hospitality expertise, without this meaning a guarantee of a specific return.
Completing Mountain View’s Strategy
The launch of the project comes as a continuation of Mountain View’s strategy to build exceptional hospitality experiences in its projects, following the launch of projects such as Kin and Welth. This strategy is based on developing communities that combine living, hospitality, entertainment and services, while cooperating with global brands and partners to provide innovative experiences and long-term value for customers and investors.