In support of its Science of Happiness Vision with its long list of initiatives, Mountain View invites in world-renowned football icon Mohamed Salah to call for boosting social interaction and reducing isolation in its latest “Bubble-Free” movement worldwide, Invest-Gate reports.
Mountain View launches dedicates its “Bubble-Free” movement to its Youth Development Program, established in 202, aiming to enable young generations aged 8-16 to develop their skills, take responsibility and be self-reliant. The program offers a variety of constructive activities and events with the aim of contributing to comprehensive development. In addition, Mountain View initiates the “Cultural Experiences” program, which aims to help young people to understand better the customs, traditions and culture of society.
With its latest initiative, Mountain View encourages individuals to burst the bubbles they are imprisoned in with more social interaction for a happier life. Mountain View names iconic football player Mohamed Salah, the Egyptian National Team star and the forward of Liverpool Club, to be the ambassador of the global movement.
The movement goes in line with Mountain View’s vision “Bringing life to land and spreading happiness” through implementing the Science of Happiness in the communities the company builds, which is reflected positively on the lives of the clients and the employees. Being the first real estate developer to spread the Science of Happiness in Egypt and the Middle East, Mountain View aspires through the Bubble-Free global movement to spread its happiness vision internationally by calling the whole world to be more social. The Bubble-Free international movement encourages people around the world to adopt the Bubble-Free mentality and engage more in real life human interactions instead of spending time in solitary confinement. The movement also aspires to encourage people for more communication with their families, friends and communities, which will eventually lead them to a meaningful happier life.
Commenting on the movement, Eng. Amr Soliman, Founder & Chairman of Mountain View says, “Solitude and isolation are spreading massively these days, where people are living in bubbles as a consequence of social media platforms and leaning towards living in virtual reality. The pandemic exacerbated this solitude resulting in severe psychological and physical harm to people worldwide. As an attempt to break this isolation, we decided to launch Bubble-Free as a global movement to encourage people to interact and socialize more for a happier life.”
Soliman adds, “We don’t aim to spread happiness merely in the communities we implement, through Bubble-Free movement, we aspire to spread happiness to the whole world, making Mountain View the first Egyptian real estate developer the first to spread its vision globally and export the Science of Happiness to the world.”
From his side, Mountain View Chief Innovation & Marketing Officer & Board Member Wael Lotfy says, “Mountain View chose iconic football player Mohamed Salah to be the ambassador for Bubble-Free global movement to promote the campaign globally, leveraging the star’s global publicity and being an influential figure. Moreover, we share the same values with Mohamed Salah, which will help the movement achieve its goals to spread happiness and encourage people to abandon solitude and partake in social activities.”