Mountain View enters into a partnership with Saudi Arabia investment holding company, Sisban, which has global subsidiaries in various sectors including the commercial industry, Invest-Gate reports.

The partnership enables Mountain View to expand its innovative concepts and fulfill market demands.

The announcement came during Mountain View’s participation in MIPIM real estate exhibition in France’s Cannes between 14 and 17 March.

During its presence, Mountain View hosts two panels featuring Sisban to discuss further how they aim to bring life to land and spread happiness.

The first panel is named “Retail Clutter vs. A Retail Experience. It discussed reimagining the retail experience to promote engagement and boost happiness, and how in today’s retail landscape, it can be easy for customers to feel overwhelmed and unsatisfied.

Meanwhile, the second panel took place in the Saudi Pavilion under the name “Mountain View Expansion from Egypt to KSA through its new partnerships in The Kingdom”. It tackled the joint ventures in the Egyptian and Saudi retail markets, and how the mutual investments can achieve a boom in both markets.

Amr Soliman, Founder and Chairman of Mountain View, says: “Our strategy at Mountain View includes expanding regionally and internationally to export our innovation and successful experience in establishing integrated urban projects based on the science of happiness to other countries.”

He adds: “Over 18 years, Mountain View has succeeded in developing 16 integrated urban projects in various development areas in Egypt, winning the trust of thousands of clients thanks to its distinguished and innovative design, placing Mountain View among the top three real estate development companies in Egypt.”

It is worth noting that Mountain View and Sisban joined forces in the inauguration of Mountain View iCity, the first human-centric pedestrian city, and are partnering again to launch a new retail experience in KSA.