Namaa Experiences has unveiled its new brand, MStreet, as part of a strategic initiative to transform the shopping and entertainment experience by blending global and local standards in mall management, Invest-Gate reports.

With MStreet, Namaa EXP aims to create and manage world-class retail destinations in Egypt and beyond, bringing together top local and global brands to deliver an unparalleled shopping and entertainment experience. This initiative ensures that visitors can enjoy distinctive experiences across various MStreet projects, both locally and internationally.

The company’s management emphasized its careful selection process for future MStreet locations to guarantee a world-class shopping experience. The first MStreet destination will debut within the commercial section of the Valore El-Thawraa project, strategically located in the heart of Cairo. This premier location will offer a seamless fusion of retail and entertainment within a fully integrated environment.

The company stated, “We are thrilled to introduce MStreet as a dedicated brand for mall management, designed to transform the shopping experience. Our goal is to create a seamlessly integrated and modern operational environment that caters to diverse brands. MStreet is driven by a forward-thinking vision, inspired by the latest global trends in retail management.”