Counsel Masters, a leader in managing and marketing commercial and tourism projects, has announced its plans to open and operate North Square Mall in New Alamein City for over six months in 2025. This initiative aims to build upon the mall’s significant success since its summer opening, aligning with the nation’s vision for sustainable development and economic enhancement. The goal is to transform New Alamein into an attractive year-round destination for residents, thereby facilitating comprehensive urban development projects, Invest-Gate reports.
Counsel Masters seeks to leverage the success of North Square Mall, recognized as one of the premier entertainment centers on the North Coast. The mall has successfully attracted over 500,000 local and international visitors over the past summer, underscoring its appeal and strategic location in the heart of New Alamein City. This positions it as a unique destination that offers a blend of shopping and entertainment, crucial for establishing a vibrant, year-round community in New Alamein.
Moreover, Counsel Masters is dedicated to creating an exceptional commercial mix within North Square Mall. The mall features over 60 renowned global and Egyptian brands, including Adidas, Intersport, Skechers, Push Shades, and Mazaya, accompanied by a diverse range of international restaurants and cafes. This promises visitors a unique and delightful experience. Additionally, the mall offers a distinctive beach experience through Mojito Beach, providing guests with a relaxing and enjoyable atmosphere.
The “North Square Mall” embodies the government’s commitment to achieving comprehensive progress across various sectors, which plays a significant role in attracting both local and international investments, boosting the national economy, and supporting sustainable development. These elements are fundamental to the political leadership’s vision for Egypt’s future. Furthermore, the project is pivotal in creating new job opportunities and stands as a part of expansive initiatives aimed at enhancing the quality of life and fulfilling the needs of both citizens and investors alike.
Since its opening, “North Square Mall” has welcomed numerous notable figures, including a prominent visit from Prime Minister Dr. Mostafa Madbouly, accompanied by Minister of Housing Eng. Sherif El-Sherbiny, Dr. Abd El-Khalek Ibrahim, Assistant Minister of Housing for Technical Affairs, along with various ministry leaders and key public personalities from the fields of art, sports, and media.
The mall has hosted a series of successful events that appealed to diverse age groups, thus solidifying its role as an integrated tourist and entertainment destination. Among the most notable events was the New Alamein Festival 2024, in addition to artistic activities like the “Art Space” exhibition, which gathered creative artists from around the globe to showcase their eclectic works inspired by their cultural and artistic experiences. The mall also hosted numerous memorable musical performances, alongside prominent marketing events such as the opening of the “Hadya Ghaleb Store” and “Amazon Prime Day.” The activities extended beyond these, including major global sports events like the draw for the Handball Club World Cup.
The remarkable success of “North Square Mall” in recent times reflects the exceptional vision of the “Counsel Masters” management, which is dedicated to upholding the highest quality standards in mall operations. This commitment ensures an extraordinary experience for visitors and enhances its status as one of the prime destinations in the region.
Through the combination of luxury shopping, entertaining events, and distinctive beaches, “Counsel Masters” aims for “North Square Mall” to emerge as a new icon in tourism development along the North Coast, contributing to placing New Alamein City on the global tourism map.