Ora Egypt announced the signing of a sponsorship agreement with the Egyptian Professional Clubs Association and United Sports Company, becoming the official sponsor of the Egyptian Premier League and launching the name “Ora League” for the championship for the next four years under the supervision of the Egyptian Football Association. This step confirms the group’s active role in supporting Egyptian sports and contributing to the development of the national football system, which is the approach adopted by Ora for years, starting from sponsoring youth teams to sponsoring the Egyptian national football team, Invest-Gate reports.
Ora’s Vision for Supporting Sports
This partnership comes as an extension of Ora’s vision, which believes that sports are a real force for building generations and strengthening the spirit of belonging, and reflects its continuous commitment to supporting young talents and contributing to the development of Egyptian sports at various levels.
Attendance of the Signing Ceremony
The signing ceremony was attended by H.E. Minister of Youth and Sports Mr. Gohar Nabil, Eng. Naguib Sawiris, Executive Chairman of Ora Developers Group, MP Ahmed Diab, Chairman of the Egyptian Professional Clubs Association, Mr. Mohamed Yehia Lotfy, Chairman of United Sports Company, Mr. Haitham Abdel Azim, CEO of Ora Developers Egypt, Eng. Seif El Waziri, Vice Chairman and Managing Director of United Media Services, and Eng. Hany Abo Rida, Chairman of the Egyptian Football Association.
Statement by Eng. Naguib Sawiris
Eng. Naguib Sawiris, Executive Chairman of Ora Developers Group, said: “This cooperation represents a new chapter in the journey of football in Egypt, driven by Ora’s passion for sports and its support for both the Egyptian League and the Egyptian national team. We do not focus only on developing urban communities, but we believe in the importance of building integrated experiences that enrich people’s lives, and football is one of the most important experiences that brings millions together. Therefore, we are proud to have Ora’s name associated with this historic championship and to contribute to supporting its future.”
Supporting Sports Through the Private Sector
He added: “We believe in the role of the private sector in supporting sports in a sustainable way, not only through sponsorship but also by contributing to the development of the sports system, including supporting the Egyptian League, empowering young players, and creating real opportunities that help them reach professionalism. This contributes to enhancing the level of competition and strengthening the position of the Egyptian League regionally and internationally.”
Statement by the Chairman of the Egyptian Professional Clubs Association
MP Ahmed Diab, Chairman of the Egyptian Professional Clubs Association, said: “This partnership reflects an important stage in the development of the Egyptian Premier League and confirms our direction toward building a more organized and stable competition. Through cooperation with a partner the size of Ora, we seek to support clubs and strengthen the league, in line with the aspirations of the fans.”
Statement by the CEO of Ora Developers Egypt
Mr. Haitham Abdel Azim, CEO of Ora Developers Egypt, said: “This partnership represents a pivotal step in Ora’s journey, as we view investment in sports as a key pillar in contributing to community development. Our sponsorship of the Egyptian Premier League comes within the framework of our commitment to supporting youth and contributing to the advancement of the football system by creating a more professional environment that supports player development and raises the quality of competition. We also aim to provide a richer experience for fans and participate in preparing a generation capable of achieving tangible successes in the future.”
Statement by the Chairman of United Sports Company
For his part, Mr. Mohamed Yehia Lotfy, Chairman of United Sports Company, expressed his pride in this partnership, stressing that this cooperation represents an important model for supporting Egyptian football and advancing it at various levels. He pointed out that the agreement contributes to supporting plans to develop the competition organizationally and commercially and attract more investments and sponsors, which will be reflected in raising the level of the championship and increasing fan engagement during the coming years.