Egypt-based Orientals for Urban Development (OUD) targets achieving EGP 300 mn in sales of real estate shows held during summer, starting as of July, participating with a vast portfolio that combines diverse residential, coastal, hotel, and industrial projects, Invest-Gate reports.

Click to learn more about OUD’s participation in real estate shows

“The company is preparing to partake in a number of local and foreign exhibitions throughout the summer season, namely in Kuwait and Dubai,” Shady Elzayat, sales director at OUD, said in a press statement on July 14, adding that the company presents special offers at such events to suit the needs of all customers.

Elzayat stressed that OUD has adopted a new sales and marketing plan during the current fiscal year, commencing with TV ads last Ramadan, alongside other tactics, notably real estate exhibitions. Besides, the developer raised its sales branches and expanded its presence further in Giza and New Cairo.

As for the firm’s projects in Egypt, it is currently developing J’noub in the New Administrative Capital (NAC), Oriental Coast in Marsa Alam, Azadir in New Cairo, Orientals Industrial City (OIC) in Ain Sokhna, in addition to other developments in New Cairo, Obour City, and Kattameya.

Established in 1994, OUD is a joint-stock company affiliated to Oriental Weavers Group, endeavoring to capitalize on the real estate boom in Egypt. Since its inception, the developer has managed to bloom into one of the country’s key market leaders, with investments surpassing USD 3.1 bn.