Egypt-based real estate developer Palm Hills Developments (PHD) has announced collaborating with Milan’s SDA Bocconi School of Management to tailor “a specially designed program” for the former company’s project, Badya City, Invest-Gate reports.

Since Badya is deemed a creative city that aims to empower life through knowledge and imagination, “SDA Bocconi’s proposal for PHD is a general management business-focused learning journey, composed of a mix of theoretical face-to-face classes, hands-on activities, guest lectures, and online activities, in order to enhance the learning process,” read the company’s statement on February 3.

Dubbed “Executive Master in Corporate and Business Management,” the designated program aims to uplift the competence of future leaders and to contribute in orienting and boosting the career paths of unprecedented talents.

As per its plan, the Egyptian developer is to implement over 30,000 residential units at Badya – 16% of them are standalone units only. The creative city covers 3,000 acres and is co-developed between PHD and New Urban Communities Authority (NUCA); its commercial facilities are spreading over 12% of the project’s total land area.

The Creative City of Badya is the latest undertaking by PHD, among other residential projects in west and east Cairo, as well as second-home projects by the Mediterranean Sea – or North Coast – and the Red Sea coast. The developer holds one of the largest land banks in Egypt, with a current portfolio of 29 developments, covering varying development stages nationwide.

Founded in 1971 in Milan, and affiliated with Università Bocconi, SDA Bocconi School of Management is the first Italian university to grant a degree in economics for over 100 years and is a benchmark in management education via “an increasingly international approach, close interaction with business communities, high-profile research, and innovative teaching.”