Paragon Developments signs a memorandum of understanding with Adeer International to market the former’s real estate products in the UK and Gulf countries, Invest-Gate reports.

The MoU marks Adeer International’s entry into the Egyptian market for the first time.

Under the protocol, the two companies announced joint expansion plans in the Egyptian market that offer innovative solutions catering to the ever-growing needs of the local real estate market.

Through the new alliance, Paragon Developments will enable Paragon to market its state-of-the-art real estate products and integrated solutions, building on Adeer’s ability to introduce integrated solutions in many areas including investment, sales, marketing, leasing, asset management, and real estate brokerage.

“Our strategy is to establish smart and sustainable real estate projects in the local market that adhere to the highest international standards, as Egypt is an attractive market for long-term investments,” Bedir Rizk, CEO of Paragon Developments, comments.

Basel El Serafy, CEO of Adeer International, says: “The success we achieved in 2021 has encouraged us to enter leading real estate markets in different regions. We are currently operating in the Gulf and UK markets and are excited to expand into the Egyptian market.”