The Tourism Promotion Authority is expected to begin promoting tourism in the North Coast for people living abroad within the next weeks, President of the Authority Samy Mahmoud told Invest-Gate.

The campaigns aim to attract tourists to visit the North Coast during winter, aiming to make use of the 95% vacancy rate of over 100,000 during non-peak times, Mahmoud said.

He further noted that the inspirational rooms are considered a waste of tourism resources that could be taken advantage of in positive ways through encouraging foreigners who prefer warmer winters in places such as Egypt.

The Authority will focus on introducing several projects in North Coast to foreigners, Mahmoud noted. He moreover pointed out that there is very little exposure on the North Coast among foreign markets, despite having some of the best beaches in Egypt, thereby making it a prime potential touristic hub.