Qawafil Real Estate Development’s booth at Cityscape Egypt 2025 drew remarkable attention from clients and visitors, highlighted by the special presence of renowned artist Cris El Masry, who brought a unique blend of art, creativity, and real estate innovation to the exhibition, Invest-Gate reports.

The company’s decision to host Cris El Masry reflects its commitment to offering a distinctive experience for Cityscape attendees, combining the presentation of its latest projects led by the flagship “Tri-Hub” development in New Cairo — with an artistic atmosphere that set its booth apart.

Eng. Mohamed El Gohary, Chairman of Qawafil Real Estate Development, stated that the booth witnessed a strong turnout from clients and visitors, many of whom engaged with Cris El Masry, took memorable photos, and learned more about the company’s latest offerings, including the Tri-Hub project.

El Gohary emphasized that this initiative is part of the company’s strategy to enhance client interaction and showcase its innovation-driven identity, noting that blending art with real estate marketing presents a fresh vision for how property developments are promoted and experienced.

The booth received a high volume of visitors eager to meet Cris El Masry, take photos, and explore the investment opportunities available through Qawafil’s projects.

Mohamed Abdel Hakim, the company’s Chief Commercial Officer, highlighted that the showcased Tri-Hub project is a mixed-use development that combines commercial, administrative, and medical spaces, with targeted sales of EGP 2.8 billion.

Spanning 6,000 square meters, Tri-Hub enjoys a prime location near South 90 Avenue, several universities, and vibrant residential communities, making it a strategic investment destination designed to meet the surrounding community’s needs.

Kareem Essam, Chief Marketing Officer at Qawafil, added that hosting Cris El Masry is part of the company’s broader strategy to innovate new methods of client engagement and highlight its identity, which fuses architectural creativity with cultural and artistic dimensions offering a fresh perspective for Egypt’s real estate market.

Qawafil’s standout participation in Cityscape 2025 further solidifies its strong presence at the country’s largest real estate exhibition and reaffirms its commitment to delivering added value to both the market and its clients.