Qawafil Developments celebrated the launch of its flagship project, “Tri-Hub,” in New Cairo with a glamorous event that brought together industry leaders, strategic partners, and entertainment icons, marking a major milestone in the company’s vision for smart urban living, Invest-Gate reports.

The event welcomed prominent consulting partners, including Eng. Mohamed Hafez, CEO of Hafez Consultant and Lead Design Architect; Mr. Bassem El-Sherbiny, CEO of Etqan Business Development, responsible for market and feasibility studies; Mr. Yasser Zanoun, Founder of Voice of FM, in charge of facilities management; and Mr. Samir Tamam from Namaa EXP, overseeing commercial project management. Their involvement reflects Qawafil’s integrated approach to excellence in design, planning, and operation.

Eng. Mohamed El-Gohary, Chairman of Qawafil Developments, opened the evening with a keynote speech outlining the strategic vision behind Tri-Hub. He emphasized the project’s role in reshaping the concept of mixed-use developments in New Cairo through smart infrastructure and innovative urban planning.

Mr. Karim Essam, Marketing Director, followed with an in-depth presentation of the project’s 360° marketing strategy. He highlighted Tri-Hub’s distinct market positioning, value proposition, and alignment with evolving customer needs.

Chief Commercial Officer Mr. Mohamed Abdel Hakim detailed the project’s commercial dynamics, including ROI projections and flexible payment plans tailored for both investors and end-users, reinforcing Tri-Hub’s financial attractiveness.

A special panel brought together the project’s consulting experts to share insights. Eng. Mohamed Hafez discussed the architectural innovation embedded in Tri-Hub’s design, Mr. Bassem El-Sherbiny presented the feasibility and market strategy, Mr. Yasser Zanoun elaborated on smart facility management, and Mr. Samir Tamam explained the long-term property management framework.

The evening concluded with a live performance by Egyptian music star Ramy Sabry, energizing the crowd with his biggest hits. The event was hosted by TV presenter Farah Ali and media personality Mostafa El-Manshawy, wrapping up the launch with a tone of celebration and promise.

Event coverage was managed by Hut Republic, which delivered 360° event execution and real-time digital engagement across social media platforms, ensuring the launch reached audiences both on-site and online.