In a warm Ramadan atmosphere overlooking the Nile, Counsel Masters, in collaboration with Misr El Kheir Foundation, organised a communal iftar for hundreds of underprivileged families at Mamsha Ahl Misr — one of Cairo’s most prominent urban destinations — in the presence of Dr Maya Morsy, Minister of Social Solidarity, Invest-Gate reports.
Partnership Between the Private Sector and Civil Society
This initiative reflects a strategic collaboration between the private sector and civil society. Counsel Masters mobilised its full logistical and organisational capabilities at Mamsha Ahl Misr to ensure the event was delivered in a dignified and welcoming manner for all guests, while Misr El Kheir Foundation utilised its extensive experience in reaching the most deserving families, reinforcing the concept of social responsibility in its finest form.
A Humanitarian Celebration Bringing the Community Together
The event went beyond being a simple iftar meal, evolving into a heartfelt humanitarian celebration with the notable presence of figures from across different segments of society. Guests shared the iftar table with families and took commemorative photos with children, creating a joyful atmosphere that highlighted the unity and solidarity of Egyptian society.
Mamsha Ahl Misr as a Platform for Community Initiatives
During the event, Counsel Masters emphasised that Mamsha Ahl Misr is no longer merely a global tourism project located in Egypt, but has become “an open space for all Egyptians” and a vibrant platform for hosting national initiatives aimed at improving citizens’ quality of life.
Supporting Egypt’s Vision for Sustainable Development
The event also shed light on the vital role played by national companies in supporting Egypt’s sustainable development vision by transforming urban landmarks into spaces for humanitarian giving. This aligns with the efforts led by the Ministry of Social Solidarity to expand social protection and strengthen civil society initiatives through effective partnerships that contribute to improving the quality of life for vulnerable groups.
About Counsel Masters:
Founded in 2017, Counsel Masters is one of Egypt’s specialised companies in managing and operating commercial and tourism projects, as well as organising events. The company provides an integrated portfolio of services including business consultancy, marketing, and commercial asset management.
Among its notable projects is the operation and management of North Square Mall in New Alamein City, in addition to managing and operating Mamsha Ahl Misr . With more than seven years of experience in developing and operating commercial complexes and entertainment projects, the company aims to deliver operational and marketing experiences aligned with international standards.
Counsel Masters also seeks to attract major global brands, strengthening its position as one of the leading companies in project management and event organisation in Egypt.