Reliance Egypt has appointed JLL, a leading professional services firm specializing in real estate management, investments, and development consulting, to support the transformation of the Lazoghly complex in the heart of Cairo, Invest-Gate reports.
JLL will also manage the delivery of Moxy Cairo Downtown, a playful and stylish hospitality brand targeting young-at-heart travelers. This initiative is part of the adaptive reuse project for the Lazoghly complex of buildings.
JLL’s Project and Development Services team will provide a comprehensive range of project management solutions, including project planning and programming, cost management, concept design, construction, and fit-out.
Reliance Developments, the urban regeneration arm of Reliance Egypt, is collaborating with JLL to transform the seven-building Lazoghly Complex as part of a larger precinct revitalization effort.
The complex is being repurposed as an integrated mixed-use development, offering a vibrant mix of hospitality services, offices, co-working spaces, retail outlets, restaurants, and edutainment facilities.
The project aims to breathe new life into aging buildings while preserving their heritage and optimizing building performance, with JLL providing project delivery solutions for Reliance Developments.
JLL is also offering an extensive range of services to Reliance Ventures, the hospitality arm of Reliance Egypt, for the construction of Moxy Cairo Downtown.
The hotel plan includes 365 rooms, a fitness center, lively public spaces, a fun grab-and-go concept, and communal tables that provide ample opportunities for guests to connect.
These features align with the brand’s focus on creating social spaces for modern travelers, with JLL providing project management and cost management services to Reliance Egypt.
Ahmed Hemmat, Head of Project & Development Services at JLL, stated: “The transformation of Lazoghly demonstrates the immense potential of adaptive reuse in reviving aging buildings. By repurposing these structures, we address the needs of today’s users while preserving a part of Cairo’s rich heritage. We are excited to be involved in creating a modern, sustainable space with a compelling story about its history.”
Magdi Kassabgui, Chairman & CEO of Reliance Egypt, remarked: “We envision our development as the cornerstone of the broader revitalization of Downtown Cairo, setting the stage for its transformation into a world-class touristic, cultural, and artistic hub. Our goal is to create a dynamic mixed-use destination that enhances the urban experience by introducing new spaces for work, leisure, and hospitality. This project reflects our commitment to sustainable urban regeneration and our belief in the power of thoughtful design and creativity to breathe new life into the city.”
Ahmed Mostafa, Head of Fit-out Egypt at JLL, added: “With JLL’s extensive experience in hotel projects, we are uniquely positioned to support this exciting rehabilitation. Our team understands the intricate balance required when adapting heritage buildings for modern hospitality use. We are thrilled to bring our expertise to this project, ensuring that the new Moxy Hotel will offer guests an exceptional experience while honoring the building’s heritage.”
George Raafat, Head Project Manager at Reliance Developments, stated: “Reliance is proud to be at the forefront of Downtown Cairo’s regeneration. We are taking a leading role in the expert conversion of these historic buildings, meticulously preserving their architectural heritage while seamlessly integrating highly efficient, modern functionalities. By forging strategic partnerships with industry leaders like JLL, we are ensuring the highest standards of execution. This project incorporates cutting-edge sustainable practices, including smart building management technologies for enhanced operational performance and the use of locally sourced, environmentally friendly building materials.”