UAE-based Rove Hotels has announced launching of its 366-room Rove La Mer resort situated in the heart of La Mer, Dubai’s world-class beachfront development, Invest-Gate reports.

Set by the Arabian Gulf and with views of the city skyline, the midscale hotel will feature interconnected rooms, almost 35% of the total, as well as rooms designed for people of determination, according to a company’s statement.

“All rooms have comfortable mattresses, a 48-inch TV with a smart media hub for super-charged entertainment, free high-speed Wi-Fi, ultra-modern bathrooms, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, 24-hour self-service laundromat, luggage storerooms, safety deposit boxes, sofa beds for extra guests, mini-fridge and more,” Paul Bridger, Corporate Director of Operations of Rove Hotels, is quoted as saying.

Stretching into the ocean in the Jumeirah 1 neighborhood, La Mer offers an inspiring lifestyle and leisure environment surrounded by 2.5 kilometers of relaxing sandy beaches.

Designed to cater “value-conscious modern travelers who seek reliable, modern and fuss-free hospitality service in a tech-driven environment,” Rove Hotels are developed as a joint venture between Meraas and Emaar Properties.

“La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment,” Chief Executive Officer of Emaar Hospitality Group Olivier Harnisch is quoted as saying.

Scheduled to open in mid-2020, just ahead of Expo 2020 Dubai, Rove La Mer will also be home to “The Daily”, an all-day restaurant that serves international flavors, as well as a Lobby Lounge, outdoor terrace, and beachside food and beverage.