SAK brings double-edged happiness to mothers, those who miss the joyful celebration of mother’s day, and those who run small and medium-sized enterprise (SME) projects to help their families, Invest-Gate reports.

To show support to mothers who run SME projects, SAK buys gifts for them and send them to the mothers in the elder house “Dar El Wafa’a W El Amal”, to live with them a cheerful day that they haven’t experienced for a long time.

SAK believes that the best way to develop or support anything whether it’s a project, industry or even a human, is through improving three main values: solidity, ambition and knowledge.

“If we succeed to improve these values in anything, it will thrive. And we believe that supporting people is the best way to build a better society,” the official statement by the company reads.

Derived from SAK pillars, the solidity crest represents the passion in the innovation characteristics of the existing leadership of an ambitious generation; the ambition reflects our forward thinking methodologies adapted, aspiration, determination and commitment towards shaping a better tomorrow; and the knowledge peak represents the innovation and futuristic approach of the company’s business model.