Sakan Developments has announced a strategic partnership with AE Media Production (AEMP) to handle all promotional, advertising, and documentary content for its latest project, “PARK U,” in Shorouk City, Invest-Gate reports.

The commercial and administrative development, spanning 15,000 square metres and comprising four interconnected buildings, is being implemented with total investments of EGP 4.8 bn.

Dr. Abdel Rahman Essam, CEO of AEMP, described the partnership as part of a broader series of collaborations with top-tier real estate developers in Egypt. He noted that AEMP has quickly earned the trust of several developers through its commitment to quality.

“As part of this cooperation, we will produce high-quality visual content that highlights PARK U’s key features, including location, design, and infrastructure,” he said. “We aim to document the project’s development in a way that reflects the scale and ambition of Sakan Developments.”

He added that AEMP’s role is not only promotional, but also narrative. “We transform real estate projects from static designs into compelling stories that clients can engage with,” he said. Essam also revealed that AE Media Production recently rebranded to AEMP as part of its expansion strategy.

Eng. Walid Khattab, Chairman of Sakan Developments, stressed the importance of this partnership. “The collaboration with AEMP is a key step in delivering our vision to clients,” he said. “Promotional content is essential to communicate the project’s message and competitive advantages.”

Khattab emphasised the project’s potential to reshape Shorouk City’s commercial scene, especially with plans to include a hotel component and host international brands. “Partnering with a distinguished name like AEMP ensures we present PARK U’s value through world-class visual storytelling,” he added.