International real estate consultancy firm Savills, in collaboration with Invest-Gate, will organize a major event titled, “Branded Residences – Emerging Trends And Investment Opportunities,” on February 24 at Four Seasons Hotel Cairo at Nile Plaza.
The event aims to tackle demand drivers for branded residences globally and more specifically within the Egyptian market. Bringing together top developers, investors, and owners, the panel discussions will explore this emerging asset class to gauge how and where the future opportunity lies.
Joining the panel are Savills Middle East Head of Strategic Consultancy Richard Paul, Savills Head of Branded Residences Rod Taylor, along with Chairman and CEO of Rooya Group Hisham Shoukry, CEO of Iwan Developments Waleed Mokhtar, and CEO of SODIC Magued Sherif. Furthermore, a keynote presentation will be delivered by Paul Tostevin, Director within the Global research team at Savills.
Savills is to demonstrate the depth of its global insight on the subject of Branded Residences and to engage with relevant real estate stakeholders; developers, investors, end users, media and hospitality brands in the context of the opportunity for Branded residences in Egypt. Savills has published an in-depth report on the matter as a major global trend back in 2019.
Earlier in January 2019, Invest-Gate held the“Branded Residences Hotel Apartments Roundtable” to discuss the business model’s challenges and potentialities, gaining significance among developers in Egypt.
Egypt and the UAE hold the largest volume of under-development branded homes, accounting for around 21%, with the former country currently having two branded residence schemes and 14 projects in the pipeline, according to Savills’ October report titled “Branded Residences.”
Savills reported that the branded residences sector has seen seeing phenomenal growth, rising in number by 195% in the last decade. There are more than 430 branded schemes globally, with a combined total of 65,000 units, the UK-based real estate service provider confirmed.
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