Schneider Electric, a global leader in digital transformation for energy management and automation, unveils its strategic plans to expand its e-commerce sector, highlighting the latest advancements in this vital area, Invest-Gate reports.

This initiative is part of Schneider Electric’s commitment to supporting digital transformation in Egypt and the wider region, positioning e-commerce as a key driver of economic growth.

The company’s e-commerce services offer numerous benefits to customers, including cost reduction, enhanced customer loyalty, geographic expansion, and the utilization of modern technologies such as data analytics and artificial intelligence. These services also provide the convenience of accessing products from any location.

Globally, Schneider Electric is a significant player in e-commerce, generating €3 bn in revenue through its e-commerce platforms in 2023, marking a 20% annual growth from 2020 to 2023.

Moreover, the company employs a dedicated team of 200 full-time staff to expand its e-commerce operations, available in over 70 countries worldwide. The global e-commerce market reached $5.8 tn last year and is projected to grow to $7.9 tn by 2027. In the Middle East and Africa, e-commerce accounted for 26% of Schneider Electric’s total sales in 2023.

In Egypt, the e-commerce sector is experiencing rapid growth, driven by the Egypt Vision 2030 for digital transformation and increasing awareness among businesses and consumers. According to the Cabinet’s Information and Decision Support Center, the e-commerce market in Egypt exceeded EGP 93 bn in 2021 and grew by 30% in 2022, reaching approximately EGP 121 bn.

Furthermore, this growth reflects transactions conducted via bank wallets and credit cards, with e-commerce platforms playing a pivotal role.

Sebastien Riez, Cluster President of Schneider Electric Northeast Africa and the Levant, stated, “We have an ambitious plan to increase the share of e-commerce sales in the distribution sector in Northeast Africa and the Levant from 19% in 2023, primarily from the Egyptian market, to 35% in 2024.”

“We are committed to enhancing digital transformation and leveraging technology to improve business models and drive innovation and growth for our partner network. Our goal is to increase the number of e-commerce partners to 50 by the end of 2024, up from 37 currently,” Riez added.