“seven”, the consumer finance platform belongs to ”Beltone Holding”, one of the largest financial institutions in the region, announced signing a new partnership with “Birdnest”, the brand specialized in hospitality and property management, with the aim of providing flexible financing solutions for finishing and furnishing residential units across Egypt, Invest-Gate reports.

The partnership extends to provide integrated financing solutions for finishing and furnishing residential units through seven’s network of partners in furniture and interior design, which includes a group of specialized brands, through the “seven wonders” program. The program offers flexible financing solutions that help customers furnish and equip their homes and meet their different needs without having to bear large upfront costs, which contributes to facilitating the move into new homes and providing a smoother and more flexible experience.

Flexible payment systems for furnishing and seasonal rentals

Under this partnership, customers will be able to obtain the integrated furnishing packages provided by “Birdnest” through flexible payment systems, while the cooperation will also extend to the seasonal rental sector, allowing customers to enjoy distinguished summer stays through the “seven world” program, within a joint direction from both companies toward developing integrated lifestyle experiences that combine hospitality, flexibility, and service accessibility.

Birdnest’s furnishing and design approach

“Birdnest” relies on its specialized in-house design team in developing furnishing packages, offering a variety of styles and packages suitable for different budgets and lifestyles, starting from residential apartments in Cairo to coastal homes in the North Coast and El Gouna, ensuring spaces that combine practical functionality with carefully studied design.

Statements from seven CEO

In this context, Omar El Feki, CEO of seven, said: “The partnership with “Birdnest” reflects the company’s direction toward providing financing solutions directly connected to customers’ daily life needs, as the main goal is to facilitate the journey of preparing and furnishing homes through flexible payment solutions that help customers make their decisions with greater confidence and without significant financial pressure.”

He added: “seven works on establishing the concept of embedded financial solutions, so that financing services become part of the customer’s journey itself, because the flexibility of payment systems has become a decisive factor in customers’ housing and furnishing decisions, which the company seeks to support through easy and fast solutions that give customers greater ability for financial planning without affecting the quality of their choices.”

Statements from Birdnest CEO

For his part, Mostafa El Nahawy, CEO of “Birdnest”, said: “We believe that furnishing a home should be a comfortable experience. Through our partnership with seven, which provides innovative solutions in the Egyptian market, we seek to offer an integrated residential experience that combines modern design with smooth execution. This service targets customers looking for integrated furnishing solutions without complications, in addition to those wishing to obtain ready units with complete finishing and furnishing systems with flexible payment plans.”

El Nahawy added: “By combining the technological and financing capabilities of seven with Birdnest’s design expertise, the partnership provides an integrated solution covering all stages, starting from idea and design to execution, while providing flexible and easy financing solutions.” He concluded by saying that this service has become available within the furnishing packages offered by “Birdnest”, enhancing the company’s commitment to providing a sophisticated and more comfortable lifestyle to a wider segment of customers.

Supporting modern housing concepts in Egypt

This partnership comes as confirmation of the commitment of seven and “Birdnest” to providing innovative solutions based on customer needs and keeping pace with their changing aspirations through combining financing expertise with specialized residential services. This step is expected to contribute to enhancing the accessibility of integrated finishing and furnishing services, providing a more flexible and efficient experience and supporting the development of the modern housing concept in the Egyptian market.