seven, a leading consumer finance company in Egypt, announced the launch of its new advertising campaign, reflecting the evolution of its digital platform into a comprehensive financing platform that enables customers to access various financial needs, from daily purchases to major financial decisions, through one integrated application, Invest-Gate reports.

A New Strategy to Strengthen seven’s Position in Consumer Finance

This step comes as part of seven’s strategy to strengthen its position in the Egyptian market as an integrated consumer finance platform, offering a new financing concept based on flexibility and trust through three main programs that cover different usage patterns.

Through the “seven world” program, the company offers Buy Now, Pay Later services, allowing customers to pay for various purchases in installments for up to 60 months through one of the fastest digital experiences in the market, supported by a strong merchant network and exceptional offers that meet customers’ daily needs and give them greater flexibility in managing their financial commitments.

The “seven wheels” program also provides financing solutions for purchasing new and used cars, with down payments starting from 7%, while enabling customers to complete various financing steps digitally through the seven app, enhancing efficiency and speeding up procedures.

Diverse Solutions Through One Unified App

The “seven wonders” program offers one-time financing solutions covering multiple needs, including home finishing, furniture, education, club memberships, boats, yachts, and jewelry purchases. This is done in cooperation with leading real estate developers and partners across various sectors, helping customers fulfill their plans and needs within one unified digital ecosystem.

All these programs are available through the “seven” app, which combines various financing solutions in one interface, allowing users to manage their needs and access services seamlessly.

The Company: We Focus on an Integrated Experience and Responsible Financing

In this context, Omar Elfiky, CEO of seven Consumer Finance, said: “Through this campaign, we focus on providing a more integrated experience for our existing customers by making all financing solutions available through our different programs within one complete ecosystem through a single app. At the same time, we aim to reach a wider customer segment by offering an advanced digital experience that reflects the diversity of our services and keeps pace with market expectations.”

He added that, as part of its commitment to responsible financing principles, seven is keen to offer financing solutions with full transparency in terms and conditions, enabling customers to make informed financial decisions, while adhering to fair practices that protect their rights and strengthen trust in the services provided.

El Feky concluded by stating that this step comes within seven’s expansion strategy in the Egyptian market, aiming to solidify its position as a comprehensive financing platform and provide innovative financial solutions that support purchasing power and align with the shift toward digital solutions.

New Advertising Campaign Featuring Top Stars

As part of the new campaign, seven collaborated with star Asser Yassin as the main face of the brand, alongside actors Diab, Ali Sobhy, and Moataz El Tony, in a campaign reflecting the diversity of financing solutions and their daily life applications.