Slvr Communities has launched a new marketing campaign for its latest project, VYBE, located in South Academy, New Cairo. The project is positioned as a major addition to the city’s mixed-use developments in one of its most dynamic districts, Invest-Gate reports.

Ahmed Mourad, Marketing Manager of Slvr Communities, said the campaign uses bold, minimalist designs and strong colors to create a clear and impactful message. He added that the visual identity was developed to reflect the brand’s personality and foster a direct connection with the target audience.

Mourad emphasized that the campaign highlights VYBE’s strategic location and multi-use features, positioning it as both a landmark development and a sustainable investment opportunity for entrepreneurs and investors in New Cairo. He noted that the project supports the company’s vision of delivering distinctive projects with modern standards and true investment value.

He also pointed to Slvr Communities’ wider portfolio, which includes the RVR project in New Cairo—a prominent mixed-use development with commercial, administrative, and medical facilities. The project was developed in partnership with firms such as Hafez Consultants for engineering design, EHFS for medical clinic management, and Gateway for financial consulting.

Mourad stressed that Slvr Communities is committed to developing integrated, forward-looking projects that drive growth and prosperity, reinforcing its role in adding real value to Egypt’s real estate market.