Solid Technology Solutions, a leading provider of Customer Relationship Management (CRM) systems, has introduced a new set of smart features within its Solid CRM platform to accelerate digital transformation for small and medium-sized enterprises (SMEs), Invest-Gate reports.

The update enables sales teams to integrate WhatsApp directly with the platform, ensuring privacy while automatically linking conversations to customer profiles and storing all interactions securely. It also enhances email and phone communication, with automatic synchronization of emails and documentation of calls through the Solid Wave telephony module, creating a unified communication history across all channels.

Solid has also launched RAI – Revenue AI, an analytics tool that predicts deal-closing probabilities, evaluates sales performance, and recommends next steps for customer engagement, empowering managers with precise, data-driven reports.

In addition, the platform now includes a unified Omni-Dashboard, offering a modern, customizable interface for tracking marketing campaigns, customer activity, sales, and departmental operations in one place.

The system further integrates with other Solid solutions, such as Face-In for smart attendance, CoreHR for HR synchronization, and Sowai for linking digital marketing results directly to CRM customer profiles.

Ahmed Adel, CEO of Solid Technology Solutions, said: “Our goal is not to deliver a traditional CRM, but to build an integrated ecosystem powered by AI and seamless channel integration. We believe that data is the true capital of any company, and this is why we designed these features to ensure inclusiveness, flexibility, and security.”

This launch comes as part of Solid’s wider strategy to equip SMEs with advanced, AI-driven tools that meet the demands of today’s fast-paced, communication-driven business environment.