Somabay Group has announced strategic partnerships with two of the world’s leading sports entities: Germany’s ONEflow Football Academy and S Tennis Academy, Invest-Gate reports.
These partnerships, under the umbrella of “Somabay Sports Arena,” aim to deliver high-level professional training programs within a fully integrated environment that attracts both professional athletes and enthusiasts from around the world, further establishing Somabay as a leading hub for sports tourism in the region.
Germany’s renowned ONEflow Football Academy brings its elite European training model to Somabay, transforming the Red Sea coast into a premier destination for football excellence in Egypt. The academy will offer specialized training programs aimed at developing young players’ skills and providing them with a high-quality training experience under the guidance of UEFA-certified coaches in a professional sports environment.
Under this partnership, Somabay will host ONEflow’s international football camps, welcoming both youth and professional teams from around the world. These camps aim to combine high-level training, cultural exchange, and beachside recreational activities, fostering sportsmanship and international connections among participants.
Further strengthening Somabay’s position on the global sports map, ONEflow will also organize international football tournaments at Somabay. These events will provide a platform for teams from various countries to compete in a professional and highly competitive environment.
Commenting on the newly signed partnerships, Ibrahim El-Missiri, Group CEO of Somabay, stated: “At Somabay, we believe that sports are more than just physical activity, they’re a way of life and a true driver of development and empowerment. Our vision is to transform Somabay into a fully integrated sports destination, offering advanced infrastructure, diverse activities, and world-class training programs. This stems from our belief in the growing importance of sports tourism, one of the fastest-rising tourism sectors globally, and in Egypt’s potential to lead in this space.”
Mohamed Safwat, Technical Director of S Tennis Academy, stated: “Our partnership with Somabay represents a strategic step that reflects our vision to deliver an unparalleled training experience in one of the most distinguished coastal destinations. We aspire to establish S Tennis Academy as a regional and global platform that attracts ambitious players of all ages,”
Christian Hirschmann, Manager Director of ONEflow Academy, stated: “We are delighted to expand ONEflow’s presence in the Middle East through our partnership with Somabay, which offers an ideal environment for implementing our training philosophy.”