Flow, a South African proptech startup that provides social media advertising for real estate agents and developers, announces launching in Australia, Invest-Gate reports.

The Australian market is vast, with 90,000 real estate agents and a $9 tn housing market.

Flow was established in 2019 to match property owners, buyers, and agents on social media platforms like Facebook, Instagram, and LinkedIn through automating rental and seller listings, and driving pre-assessed leads straight to the phones of estate agents and landlords.

According to data released by Flow, using social media for property sales surged 10 folds to sell property over the last 12 months.

“By rolling out Flow in Australia we’re grabbing the collar of an industry dragging its heels to propel it into the 21st century. Such a high percentage of people have one form of social media or another, so real estate agents and property developers really can’t afford to miss out on reaching that audience directly efficiently,” Gil Sperling, Co-Founder and Co-CEO at Flow, comments.