Swiss-Belhotel Int’l Targets 25 Hotels by 2025 in MENA Region

Swiss-Belhotel Int’l Targets 25 Hotels by 2025 in MENA Region

Hong Kong-based Swiss-Belhotel International targets to launch 25 hotels, hosting approximately 6,000 rooms, in the MENA region by 2025, Invest-Gate reports.

“With 17% of our global portfolio of hotels centered in the Middle East and Africa region, comprising 3,000 rooms, it is a very important region for us. Overall our strategy is to accelerate expansion across the MENA region whereby we have mapped out exciting opportunities,” Laurent A. Voivenel, senior vice president of operations and development for the Middle East, Africa, and India at Swiss-Belhotel International, said in a press statement on April 29.

However, Voivenel argued during the Arabian Travel Market that the GCC region will continue to be the company’s biggest market with “60% of portfolio concentrated in high-growth business and leisure destinations by 2025.”

“Geographically speaking, our key focus is to expand and reinforce our position in the GCC through strong organic growth with an objective to have a hotel in operation in every GCC country by the first quarter of 2020,” he was quoted as saying.

The hotel brand plans to open this year in the GCC seven exceptional hotels – two in Kuwait and another two in Bahrain, in addition to one hotel in each of Oman, Saudi Arabia, and Qatar. Besides, Swiss-Belhotel International revealed that it has a robust development pipeline that will double its inventory of keys by 2020.

Login

Welcome! Login in to your account

Remember me Lost your password?

Don't have account. Register

Lost Password

Register