Takery for cloud hubs, the leading company in the field of Proximity-As-A-Service in Egypt, announces that it targets $3 mn in financing during 2022, after the success of its 1st funding round, Invest-Gate reports.

The capital will be used for the expansion of cloud branches, increasing the capacity of the team and, the technology development.

Karim Morsi, Founder and CEO, says that Takery is the first company in Egypt specialized in establishing and managing cloud hubs, Takery supports fast-food chains and fast-moving consumer goods companies to expand geographically in record time and enable them to reach their consumers within minutes.

Furthermore, Morsi points out that Takery has succeeded in enabling international brands such as Cinnabon and Cold Stone, in addition to big national brands such as Pizza King and More-in, to enter new markets and achieve sales immediately.

Takery is currently seeking to bring international and Gulf brands to the Egyptian market in addition to the brands which are owned by the company like 30Minyt and Brisk.

Ahmed Tawfik, Founder and Chief Logistics Officer, points out that Egypt has witnessed a remarkable shift in the consumption pattern, where E-Commerce has grown exponentially and, consumers expect a faster on-demand delivery, which is why we are working diligently to improve the level of services and come up with unusual solutions to achieve this.

This is confirmed by Ahmed Hamada, Founder, who adds that the technological component is as important as the real estate and the geographical distribution, as it plays a major role in determining the shape of demand and the decision to expand, in addition to the technology role in increasing the efficiency of home delivery’s operations in terms of time and cost.

Kiriaco Kiriazi, Founder, explains that although the primary target customers are the fast-food chains and the FMCGs, the company’s nominal goal is to well serve the end consumer by providing attractive products that did not exist before.

It is worth noting that Proximity-As-A-service is a new model to the Egyptian market, and it has begun to spread in the countries of the world recently, especially with the tremendous technological development and the use of technology in all aspects of life.

These cloud hubs which are provided by a specialized company save the vendors the redundant expenses related to the asset and labor, mixing that with the vendors’ preference to reach their consumers through social and digital platforms to overcome any compelling conditions that may emerge in the market, for example, the outbreak of COVID-19, and hence there is a strong opportunity for the growth of such a service in Egypt.