In line with its continuous expansion strategy, PRE Group announced that one of its subsidiaries has secured the development rights for an integrated urban project spanning 380 acres in a prime location in New Zayed, West Cairo, a strategic move that further strengthens the Group’s footprint in one of Cairo’s most vibrant hubs, Invest-Gate reports.

New Zayed continues to gain momentum as one of West Cairo’s premier urban development destinations. This announcement builds upon PRE Group’s established presence in the region, following the successful delivery of its Hadaba project in early 2026, while the group prepares to deliver the first phase of Ivoire West by the end of 2026, a full year ahead of schedule.

Mixed-Use Development with EGP 94 Billion Investment

The new development will feature a versatile mix of residential, administrative, and commercial spaces, alongside luxury hotel apartments designed to meet the evolving aspirations of diverse client segments and investors. The project is targeted to generate EGP 147 billion in sales with a total investment cost of approximately EGP 94 billion. Executed across multiple phases, the delivery of the first phase is scheduled within four years from its official launch.

Commenting on the announcement, Waleed Zaki, Founder and CEO of PRE Group, stated: “Launching this project in New Zayed directly aligns with our strategy to expand in West Cairo, which we consider one of the most promising urban growth corridors for the coming phase.

Through this move, we aimed to strengthen our portfolio of mixed-use developments, reflecting our commitment to creating integrated communities that blend design excellence with prime locations, backed by our accumulated expertise in developing large-scale real estate projects.”

Expansion Strategy Backed by a Diversified Land Bank

Zaki added: “The success of our previous developments validates our strategic approach in West Cairo, spearheaded by the Hadaba project, built to the highest quality standards, and Ivoire West, where we are preparing to deliver Phase 1 ahead of schedule.

This step accelerates PRE Group’s strategy to diversify its real estate portfolio across New Cairo, West Cairo, and coastal regions, anchored by a land bank exceeding 12 million square meters across meticulously selected locations.”

PRE Group continues to execute its strategy focused on developing premier residential, commercial, and administrative mixed-use projects in top-tier locations, with an emphasis on creating integrated communities that deliver sustainable value to both clients and investors.