Taskeen is a leading franchise model empowering entrepreneurs in the real estate industry to launch and scale their businesses by providing them with all the resources needed for efficient growth, Invest-Gate reports.

Powered by Nawy, the largest prop-tech company in Africa, Taskeen differentiates itself through advanced technology adoption. By streamlining operations, improving CRM, and revolutionizing how entrepreneurs in the brokerage industry scale their operations, Taskeen empowers its franchise owners with all the necessary resources to unlock their potential and expand their businesses easily and efficiently.

With a strong focus on providing the tools, support, and brand recognition needed to excel, Taskeen has already demonstrated remarkable success just six months after its launch. The franchise model has achieved a GMV of EGP 6 bn, expanded to 10 offices, and grown its workforce to over 500 employees, reinforcing its position as a scalable and high-impact solution for real estate entrepreneurs.

“Taskeen is more than just a franchise model—it’s a game-changer for real estate entrepreneurs. Our mission is to remove barriers to entry and provide everything needed to succeed, from technology and lead generation to expert guidance and fully equipped workspaces. The success we’ve seen so far is just the beginning,” said Mohamed Shoukry, Head of Franchise at Taskeen.

“This initiative aims to empower aspiring real estate entrepreneurs with the tools, support, and brand recognition needed to excel in this dynamic industry,” said Mohamed Abou Ghanima, Co-founder of Nawy and CEO of Taskeen.

Key features of Taskeen’s model offerings include an advanced CRM system that allows franchisees to track and manage clients and leads easily, consistent expert access for professional guidance, and high-quality lead generation through marketing industry experts and a robust network.

Additionally, Taskeen provides modern, fully equipped workspaces for franchisees across Cairo and Giza, along with hiring solutions that offer a full-fledged sales workforce. This includes experienced sales agents, managers, and team leaders to support business growth and sales efforts.