TLD – The Land Developers announced the launch of its new project, Westrict, its latest integrated destination in West Cairo, which will include a hotel and serviced apartments under the Tribute Portfolio brand in Egypt, in collaboration with Marriott International, Invest-Gate reports.

The project presents a model based on functional and operational integration among its components, including hospitality, residential, commercial, and administrative elements, reflecting a shift from the concept of mixed-use development to the creation of a fully integrated urban destination built on connectivity.

A strategic location connecting key tourism and investment corridors

The project enjoys a strategic location along one of Egypt’s most important tourism and commercial corridors, linking the Grand Egyptian Museum, the Giza Pyramids, Sphinx International Airport, and the North Coast. Westrict introduces a new model for urban development, setting an advanced benchmark for mixed-use projects in West Cairo.

The signing ceremony of the partnership agreement between TLD – The Land Developers and Marriott International was attended by Ahmed El Tayebi, Chairman and Co-Founder of TLD – The Land Developers, and Omar El Tayebi, the company’s CEO, along with Mr. Shady Hassan, Vice President – Lodging Development, North Africa at Marriott International, in addition to a number of executives and officials from both sides.

The project is strategically located on the Cairo–Alexandria Desert Road in Sheikh Zayed City, within one of the most significant tourism and investment corridors in West Cairo, making it a key gateway for tourism and business movement and granting it strong investment value.

The project has been developed in collaboration with L35 for architectural design, Savills as a commercial partner and consultant responsible for enhancing the project’s investment and commercial value, El Ghoneimi Architects for interior design, and 0120 as brand consultant, ensuring the highest standards of quality and operational efficiency.

An integrated architectural design that enhances sustainability and quality of life

The architectural design of Westrict is based on a comprehensive vision that reintroduces the urban experience in a more fluid and interactive manner, where terraces, rooftops, and public spaces are seamlessly integrated into a unified architectural scene that reinforces the concept of an “integrated development.”

The project features a carefully studied architectural formation that creates smooth movement between different levels, while providing natural shaded areas and incorporating greenery and water features that enhance comfort and support quality of life in open spaces.

The smart façade system also achieves a balance between performance and efficiency by maximizing natural lighting and reducing thermal loads in line with EDGE sustainability standards, thereby improving operational efficiency.

The seven-story hotel stands out as a central architectural element that visually and functionally connects the project’s components.

Diverse components and global partnerships enhancing investment value

The project spans a built-up area of 60,000 square meters and includes a Tribute Portfolio hotel with 123 rooms, in addition to 250 serviced apartments, supported by a fully integrated rental program in collaboration with Marriott International that covers all units, enhances operational integration, and ensures management and operation according to global hospitality standards.

The project also includes 110 administrative units with varying sizes and ceiling heights reaching up to 4.2 meters to enhance workplace quality, in addition to modern commercial spaces designed to accommodate more than 100 brands and international restaurants with ceiling heights reaching up to 6.5 meters, creating a vibrant and interconnected retail experience.

The project offers clients the opportunity to own a unit within a fully integrated global hospitality system, combining living experiences with investment opportunities within a model based on integrated hospitality.

Commenting on the partnership, Mr. Shady Hassan, Vice President – Lodging Development, North Africa at Marriott International, said: “We are proud to collaborate with TLD – The Land Developers in developing a hotel and serviced apartments under the Tribute Portfolio brand.

This partnership represents our second collaboration of this kind, following a successful previous project implemented with El Tayebi Developments.

We always seek to partner with developers who have a clear vision and a strong track record in execution. TLD – The Land Developers’ expertise and disciplined approach have given us great confidence in this collaboration, which represents an opportunity to deliver a global hospitality experience within a project that is built on strong investment fundamentals and long-term value, redefining the concept of integrated developments in West Cairo.”

In this context, Ahmed El Tayebi, Chairman and Co-Founder of TLD – The Land Developers, commented: “Westrict represents a new milestone in TLD – The Land Developers’ journey toward developing integrated destinations, driven by a philosophy rooted in more than thirty years of experience across multiple sectors, particularly tourism. The project comes in an exceptional location within Sheikh Zayed, along a new tourism corridor that has emerged as a result of the rapid development in the area, reflecting the transformation of West Cairo into a fully integrated developmental and tourism hub.

It also translates our vision of delivering integrated destinations that support sector growth and enhance its contribution to achieving Egypt Vision 2030 targets, particularly in attracting 30 million visitors annually.”

Commenting on the partnership, Omar El Tayebi, CEO of TLD – The Land Developers, said: “Our partnership with Marriott International reflects our vision of delivering local developments with global standards in execution and operation, through the development of a fully integrated mixed-use destination that elevates lifestyle, work, and investment. Every element of the project has been carefully designed to ensure an exceptional customer experience and to deliver sustainable long-term value.”

Westrict embodies TLD – The Land Developers’ vision of delivering destinations that go beyond the traditional concept of real estate development, representing a hospitality-driven investment asset supported by a strategic location, advanced architectural design, and global partnerships, further strengthening West Cairo’s position as a key hub for business, living, and hospitality within a unified urban ecosystem.

It is worth noting that TLD – The Land Developers, established in 2019 as part of a group of companies including El Tayebi Holding with more than 35 years of experience, is considered one of the leading developers in the real estate and tourism sectors in the Egyptian market.

The company has successfully established its position as a developer offering innovative projects based on quality and sustainability, with a focus on creating integrated mixed-use destinations that meet the aspirations of both investors and residents.

The company’s portfolio includes a number of leading projects in Mostakbal City, Sahl Hasheesh on the Red Sea coast, the New Capital, in addition to Sheikh Zayed, reflecting its commitment to developing integrated destinations that combine work, living, and hospitality according to the highest global standards.

As the company continues to expand, TLD – The Land Developers reaffirms its leadership in driving the Egyptian real estate sector toward a more sustainable and diversified future by integrating innovation, design, and integration across all its projects.