Talaat Moustafa Group Holding (TMG Holding), Egypt’s leading real estate developer and investment entity in the hospitality and real estate sectors, announced the exceptional success of the second phase launch of its landmark SouthMed project on the Mediterranean coast, achieving unprecedented sales of EGP 70 bn in just one business day, Invest-Gate reports.

This figure surpasses the overwhelming demand witnessed during the launch of the first phase in 2024, where approximately 5,100 units were sold. The total sales for the project have now exceeded EGP 352 bn since its inception in July 2024.

As a result, TMG Holding’s projects have recorded total sales of EGP 160 bn, representing a 127% annual growth. This reinforces the consensus among market observers regarding TMG Holding’s unique position.

The group’s sales figures also serve as a compelling benchmark, as stated in the group’s announcement to the Egyptian Exchange on Wednesday.

This year’s strong performance is a natural continuation of the unprecedented results achieved by TMG Holding and its management team during the fiscal year 2024, which saw total sales exceeding EGP 0.5 tn.

The group has maintained sustainable and remarkable annual sales growth, with a compound annual growth rate (CAGR) of 70%, confirming the strength of its established operating model. This ongoing momentum is a testament to the strength of the TMG Holding brand and its proven track record in project development.

These sales also reflect the strong confidence TMG Holding enjoys from a distinguished customer base of over 200,000 loyal customers.

The group’s impressive sales performance is attributed to its deep understanding of market shifts and its ability to translate this understanding into high-quality real estate projects, supported by innovative and market-leading payment systems, setting new standards not only on the North Coast but across the entire Egyptian real estate landscape.