In a significant boost for Egypt’s food scene, MARAKEZ, the top mixed-use developer in the country, has unveiled the “Million Pound Menu” at its flagship District 5 location. This unique initiative, created in collaboration with Innovative Media Productions (IMP) and MBC Media Solutions (MMS), will premiere exclusively on MBC and the Shahid platform, with the first episode airing today, showcasing the best of Egypt’s culinary talent, Invest-Gate reports.

Originally a successful format from the UK, the “Million Pound Menu” serves as a distinctive platform for food and beverage entrepreneurs to present their original concepts to a panel of investors. The series will feature 33 contestants across 11 episodes and includes a unique pop-up restaurant at District 5, where visitors can sample the culinary innovations and provide feedback directly to the investors.

Ahmed Luxor, Co-Founder and CEO of IMP, expressed his enthusiasm for introducing the “Million Pound Menu” to Egypt, stating, “I am excited to be a part of this inspiring venture. The ‘Million Pound Menu’ is more than just a competition; it acts as a launchpad for a new generation of entrepreneurs poised to revolutionize the food and beverage industry in Egypt. This is a fantastic opportunity for dreamers who wish to transform their passions into successful businesses, and I look forward to discovering innovative ideas and promising projects that will enhance the Egyptian and Arab F&B sector.”

Ashraf Maklad, Chief Commercial Officer of MARAKEZ, stated, “Hosting the Million Pound Menu at District 5 demonstrates MARAKEZ’s commitment to innovation. As a catalyst for creative food concepts, District 5 is already home to many successful restaurants and F&B options that are transforming the dining landscape, and now we look forward to new concepts from Million Pound Menu.”

Walid El Essawy, General Manager of MBC Media Solutions (MMS) in Egypt, highlighted the importance of this collaboration in nurturing entrepreneurs and fostering innovative ideas while engaging a wide audience, ultimately contributing to the growth of Egypt’s F&B sector.

As MARAKEZ’s latest ambitious project, District 5 blends work, leisure, and dining, earning a reputation for its diverse range of culinary offerings. This initiative reflects MARAKEZ’s commitment to supporting entrepreneurship and delivering exceptional experiences that empower the next generation of innovators within Egypt’s food and beverage sector.