UC Developments sponsors the 12 Hours of Happiness initiative, which aims to raise morale and bring joy and happiness to the hearts of children at the National Cancer Institute of Egypt (NCI), Invest-Gate reports.

Maryam Abu Al-Saud, Head of Marketing at UC, highlights that participation in this initiative comes as an integral part of the company’s belief in its social responsibility in supporting those children with cancer and boosting their morale.

She adds that the initiative includes offering free toys to children at the NCI.

Abu Al-Saud states that such initiatives contribute greatly to deepening the bonds of human relations among Egyptian.