With the arrival of the holy month of Ramadan, and on a night embodying the values of human solidarity, Madaar Developments and SUNRISE Resorts & Cruises were honored to sponsor the annual charity suhoor of the Ahl Masr Foundation and Hospital for Burns, which was held at the Grand Egyptian Museum, Invest-Gate reports.

Strategic Support to Equip an Intensive Care Unit Within the Hospital’s Expansions

This sponsorship extended to include a strategic contribution represented in fully funding and equipping an Intensive Care Unit (ICU) with the latest medical technologies, as direct support for the second phase of the hospital’s expansions. This phase represents a pivotal step aimed at strengthening the institution’s medical infrastructure through the addition of advanced operating rooms and intensive care units for both newborns and adults, which will contribute to increasing the hospital’s total capacity to serve around 30,000 patients annually, while significantly reducing waiting times for critical cases.

This step comes as a practical translation of Madaar Developments’ philosophy under the slogan “Generosity at Heart,” as the company believes that investing in people’s health is the fundamental pillar of any sustainable development.

Hossam El Shaer: Our Responsibility Goes Beyond Investment to Supporting Humanitarian Work

In this regard, Hossam El Shaer, Chairman of SUNRISE Resorts & Cruises and Madaar Developments, stated: “Our responsibility as national entities goes beyond the limits of economic investment to shaping a better humanitarian reality. Therefore, our support for the Ahl Masr Foundation and Hospital for Burns comes as a genuine commitment to supporting a world-class medical institution on Egyptian soil that offers hope to thousands of injured patients. We are keen to contribute to building an integrated healthcare system that ensures every patient’s right to receive medical care that meets international standards, as we believe that true generosity is the kind that leaves a lasting impact in saving lives.”

Madaar: The Initiative Is Part of a Long-Term Corporate Social Responsibility Strategy

For his part, Ahmed Ahab, CEO of Madaar Developments, affirmed that this initiative represents a fundamental part of the company’s long-term corporate social responsibility strategy, which focuses on creating a tangible positive impact in the sectors of healthcare and social solidarity. He pointed out that Madaar places development work at the heart of its business model by sponsoring initiatives that enhance quality of life and support the most vulnerable families. He also emphasized that the partnership with the Ahl Masr Foundation and Hospital for Burns reflects a shared vision of building safe and supportive communities, where urban development goes hand in hand with humanitarian responsibility.

Meanwhile, Dr. Heba El Sewedy, Founder and Chairperson of the Board of Trustees of the Ahl Masr Foundation and Hospital for Burns, added: “We take pride in our long-term partnership with Madaar Developments and Sunrise Group, which reflects our partners’ genuine belief in the hospital’s mission and its role in saving the lives of burn victims free of charge. This partnership represents a model built on a shared vision and clear objectives whose impact will extend for years to come. This collaboration also carries a special humanitarian dimension, where art and humanity come together in one message affirming that solidarity is not a passing initiative, but rather a continuous commitment to creating a real and lasting impact in the lives of patients and their families.”

Madaar and Sunrise: Investment Expansion Alongside a Growing Social Role

It is worth noting that Madaar Developments, established in 2015 as part of Sunrise Group, is among the leading companies in its field, with prominent projects including Azha Ain Sokhna, Azha Ras El Hekma, and Kinz New Zayed. Alongside its urban development successes, the company remains committed to its active social role, which was recently reflected in its cooperation with the Misr El Kheir Foundation within the “Kartona El Baraka” campaign to support the most vulnerable groups.

Meanwhile, Sunrise Resorts & Cruises Group is considered one of the most prominent luxury hospitality brands in Egypt, with a portfolio that includes more than 25 hotels and resorts in prime tourist destinations such as Sharm El Sheikh, Hurghada, and Ain Sokhna, in addition to floating hotels on the Nile. The group has also expanded into several international tourism markets, including Greece, Morocco, and Zanzibar, reinforcing its position as one of the leading hotel operators in both the Egyptian and international markets.

The Ahl Masr Hospital for Burns (Free of Charge) is the first and largest specialized hospital and research center dedicated to burn treatment in Egypt, the Middle East, and Africa. The hospital aims to provide comprehensive medical care for burn victims according to the latest global protocols, with a strong focus on psychological and social rehabilitation for patients, in order to transform the reality of burn care in the region and provide them with a dignified life.