Brassbell Hospitality Group has signed an agreement to develop and operate two hospitality projects comprising 255 hotel units, with a total built-up area of 21,000 sqm, within the Azad Views and Urban Business Lane (UBL) developments, with total investments approaching EGP 4.3 billion, Invest-Gate reports.

In a qualitative step reflecting a commitment to elevating service quality and hospitality standards, Azad Views and Urban Business Lane—subsidiaries of Tameer Real Estate Development announced the signing of a strategic agreement with Brassbell Hospitality Group to develop, manage, and operate two hotel projects within Urban Walk. This partnership marks a new chapter of collaboration, combining real estate expertise with a modern vision for the hospitality industry.

The two projects are part of an integrated ecosystem that includes Urban Walk and Azad, which represent key phases within a larger master plan to develop the “Downtown of New Cairo,” spanning nearly half a million sqm, adjacent to the American University in New Cairo. Tameer, through several of its subsidiaries, is executing parts of this master plan via joint development agreements.

A Rich Legacy and Extensive Expertise

Tameer Real Estate Development is considered one of the oldest real estate developers in the region, with over seventy years of accumulated experience and continuous achievements. Throughout its history, the company has delivered landmark projects that have become part of Egypt’s hospitality legacy.

The company has successfully developed more than 2,000 hotel rooms, including:

• Mövenpick Aswan Hotel
• Le Méridien (formerly La Fontaine Casino) – Garden City, Cairo
• Helnan Palestine Hotel – Alexandria
• Maadi Hotel – Cairo

This legacy forms a strong foundation for the company’s market position and enhances its ability to contribute to shaping a modern urban landscape in Egypt.

A Shared Vision to Enhance Hospitality Quality

In this context, Saad AlWazzan, Chairman of Tameer Real Estate Development, stated that the partnership with Brassbell Hospitality Group represents a strategic step in the company’s journey toward developing integrated real estate projects that reflect modern lifestyles and meet global standards. He added that Tameer’s success is rooted in creating real added value for its clients and partners, supported by a long history of leadership and achievements.

Waly Dolaty, Chairman of Azad Views and Vice Chairman of Tameer Real Estate Development, emphasized that the collaboration with Brassbell will enhance the quality of both Azad Views and UBL projects, reflecting the company’s direction toward delivering a premium hospitality experience in New Cairo. He added that the company is focused on developing integrated communities that generate long-term investments with stable returns, while offering a modern, comprehensive living experience.

Brassbell Hospitality: Regional Expansion and Practical Vision

Ahmed Ibrahim, CEO and Chairman of Brassbell Hospitality Group, stated that this partnership represents a key pillar in the group’s regional expansion strategy. He noted that introducing The Muse Branded Residences and Fanaya Hotel in Egypt strengthens the group’s network of destinations, which includes Dubai and Jeddah, placing New Cairo within this growing footprint.

He added that the group’s vision is centered on developing hospitality and living products driven by design and technology, while achieving efficient investment returns. He also pointed out that the Azad Views and Urban Business Lane projects will contribute to enhancing lifestyle and hospitality standards in New Cairo, offering a model for improving long-term asset efficiency.

He affirmed that the Egyptian market is a key focus within the group’s growth plans, noting that this step marks the beginning of a series of projects and concepts that Brassbell intends to introduce in Egypt.

Adham El-Bedawy, Deputy CEO of the group, highlighted that the partnership with Tameer enabled the integration of local expertise with a comprehensive hospitality and asset management model. He added that this collaboration allows for the alignment of design, operations, and technology from the early stages, ensuring efficient service delivery, strong operational standards, and a focus on long-term asset development.

An Integrated Model for the Hospitality Industry

Brassbell Hospitality Group is a developer and operator in the hospitality and lifestyle sector, adopting a design-led approach with expertise in developing and operating hotels, branded residences, hotel rooms, and asset repositioning.

The group follows a fully integrated model encompassing development, design, operations, technology, and asset management, enabling it to deliver solutions that combine operational vision with commercial efficiency. Its portfolio spans markets including Cairo, Hurghada, and Jeddah, alongside plans to develop new concepts aligned with evolving tourism trends and modern usage patterns.

The group’s philosophy is centered on leveraging technology and data to enhance performance and user experience, with a focus on long-term value creation and operational discipline.

Brand Offerings: A New Addition to the Egyptian Market

As part of this partnership, Brassbell is introducing its The Muse Branded Residences brand to the Egyptian market for the first time, following its launch in Dubai. The concept blends design and technology to deliver a contemporary residential experience, and has established a strong presence in the branded residences segment through its focus on detail and user experience.

At Azad Views, this concept will be implemented through 135 hotel units within a standalone building, managed via Brassbell’s platform for short- and mid-term rentals, offering a blend of comfort, privacy, and modern architectural character.

Meanwhile, Fanaya Hotels enters the Egyptian market following its success in Jeddah, offering a concept that combines local culture with contemporary design. The UBL project will present an enhanced version of this experience through 120 hotel units tailored for both short- and long-term stays, within a fully integrated urban environment.

Urban Walk: The Downtown of New Cairo

Alongside this partnership, development is progressing rapidly on the Urban Walk project, which is set to become the “Downtown” of New Cairo. The project is designed as a fully integrated central district that embodies this concept, featuring a diverse mix of uses including residential areas, business spaces, clinics, hotels, branded residences, and a comprehensive commercial zone, creating a vibrant urban environment that brings multiple functions together in one place.

The project will also include the largest public park in the area, covering 60,000 sqm, as well as a car-free urban design with underground parking facilities, offering a modern and well-organized living experience.

Urban Walk carries a global design signature, with contributions from leading international firms, including:

• Studio Architecture (France) – designer of Louvre Abu Dhabi
• Gillespies (UK) – landscape designer for Google headquarters
• Solidere (Lebanon) – urban developer of Beirut Central District

Towards a New Urban Landscape

This partnership, alongside the Urban Walk project, reflects Tameer Real Estate Development’s strategy to strengthen its position in the Egyptian market by combining its long-standing expertise with a forward-looking development vision, contributing to the evolution of Egypt’s urban landscape.