VOYA Development announced the successful sale of the first and second phases of its flagship residential project, COY, just four days after launch, representing 45% of total units, Invest-Gate reports.

The company attributed this rapid performance to customer confidence in its offerings and the ongoing appeal of real estate as a secure investment.

Ali Gaber, the Managing Director of the Commercial Sector at VOYA Development, said the swift sales reflected a well-studied product that effectively reached its target audience. “The project combines modern design, a prime location, and integrated services—meeting client expectations and driving high demand from day one,” he stated. Gaber added that COY targets buyers seeking distinctive, non-traditional housing solutions and revealed that a new phase of the project will be launched soon.

Located in Sheikh Zayed City, COY spans 42,000 sqm, with only 20% designated for buildings, while the remaining area consists of green spaces and water features. The site is minutes away from key commercial, entertainment, educational, and healthcare hubs.

Moustafa Mahmoud, Chief Sales Officer at VOYA Development, noted that the project is set for delivery in three and a half years. He confirmed that the company has partnered with Vodafone to implement smart technology services, while Hafez Consulting is handling project design. In addition to contracting Sabbour Consulting to serve as the project’s executive consultant.

“In a competitive real estate market, the customer’s awareness and ability to assess both the developer and the product make all the difference,” Mahmoud said. “Understanding these factors has helped us achieve outstanding success in record time.”