MIDAR for Investment and Urban Development Company, the master developer of “Mostakbal City” and “MADA” in New Cairo, has signed an agreement with Sporting for Investment and Sports Facilities (S.I.S.F), owned by Alexandria Sporting Club, to manage, operate, and market the first social sports club spanning 42 feddans within Phase Three of “Mostakbal City”, with investments exceeding EGP 3 billion, Invest-Gate reports.

The signing ceremony was held at MIDAR’s administrative headquarters in ” Mostakbal City”, in the presence of Eng. Ayman ElKousey, CEO and Managing Director of MIDAR, Mr. Ahmed Saqr, Chairman of Sporting for Investment and Sports Facilities Company, and Mr. Ahmed Hassan, Chairman of Sporting Club, along with a number of senior executives from both companies.

The project will be implemented in three phases, with the first phase scheduled for operation during the first half of 2027, providing various sports and social activities for residents of MIDAR’s cities and the surrounding urban communities. Exclusive early registration offers will be launched, with memberships opening by the end of 2026, alongside special privileges for residents of MIDAR’s cities.

According to the contract terms, Sporting Company will manage, operate, and market the club in sports, social, and cultural domains on behalf of MIDAR, while fully complying with all laws and regulations issued by the Ministry of Youth and Sports and other relevant authorities. This comes following a previously signed memorandum of understanding in this regard.

The project features a world-class design in compliance with the latest standards in sports facility planning and construction, encompassing all sports, social, and cultural activities. The first phase of the club will include handball, basketball, volleyball, tennis, and five-a-side football courts, fitness gyms, extensive gardens and green spaces, a restaurant complex, children’s playgrounds, and other open areas catering to various social activities.

Eng. Ayman ElKousey, CEO and Managing Director of MIDAR Investment and Urban Development Company, stated that this project represents a strategic step in developing the sports and social infrastructure in Mostakbal City. It reflects MIDAR’s commitment to providing an integrated experience for the city’s residents, combining sports, culture, and entertainment, emphasizing the project’s significance due to its substantial investment value and diverse sports and recreational activities.

He noted that it strengthens Mostakbal City’s position as a comprehensive residential and sports destination while contributing to the enhancement of sports facilities and infrastructure in Egypt.

For his part, Mr. Ahmed Hassan, Chairman of Sporting Club, expressed his appreciation for the new partnership with MIDAR, aimed at delivering a high-level social sports experience to all residents of Mostakbal City in New Cairo.

He highlighted the successful track record of Sporting Club in Alexandria and its distinguished position among Egypt’s most prestigious sports clubs, along with his vision and plans to maximize this success within Mostakbal City, transforming it into the premier sports destination in New Cairo.

It is noteworthy that MIDAR recently signed an agreement with Alexandria Sporting Club to become the club’s Master Sponsor, under which the company will sponsor all the club’s teams and sports activities, as well as its social, cultural, and recreational events.