ZAYA Real Estate Development officially launched its new residential project, HOM, in 6th of October City, marking a significant milestone in the company’s expansion in West Cairo. The event, attended by clients, strategic partners, and media representatives, follows three years of land acquisition and project development since ZAYA’s establishment in 2022, Invest-Gate reports.
The event witnessed strong engagement, highlighted by the appearance of mega star Tamer Hosny, who performed a selection of his most popular songs. Live performances by the band Zabady Khalat further enhanced the celebratory atmosphere, reflecting the identity and spirit of the HOM project.
Spanning 24 feddans, the HOM project includes around 400 residential units in its first phase, with unit sizes ranging from 60 to 170 sqm. ZAYA is targeting sales of nearly EGP 1.5bn in this phase, supported by flexible payment plans of up to 10 years, with down payments starting from 5%, in addition to a zero down payment option. The project is designed to serve families seeking modern, well-planned residential communities built to strong construction standards.
Ekramy Youssef Aboukouz, Co-Founder of ZAYA, said: “The success of the launch reflects the growing confidence in ZAYA’s approach and our ability to deliver projects built on thoughtful execution and a strong commitment to quality from the very beginning. HOM represents an important step in our expansion strategy in West Cairo.”
He added: “ZAYA’s expansion journey began in 2022 with the acquisition of its first land plot measuring 2.5 feddans and the launch of La Castle project. This was followed by the acquisition of an additional 5 feddans and the development of La Castle 9–1, where planning and infrastructure works have been fully completed. In late 2023, the company launched Roudy, spanning 15 feddans, before adding another 20 feddans in West Cairo for One Three One project.”
Captain Mazen Shaltout, Co-Founder of ZAYA, commented: “Since its establishment, ZAYA has relied on its own resources to ensure transparency and financial stability across all development phases. The strong turnout we witnessed at the launch reflects the growing demand for our projects and supports our plans for continued expansion in the coming period.”
He added: “Since the establishment of ZAYA in 2022, I have been personally committed to upholding a clear and consistent approach, based on direct land ownership and immediate commencement of development, alongside strict financial discipline, as I firmly believe these principles are fundamental to ensuring the sustainability of our success.”
Mohamed Gamal, Commercial Director of ZAYA, said: “HOM reflects the continuation of ZAYA’s strategy, which is based on quality execution and financial stability. Our operational model is built on a clear understanding of customer needs, balanced financial planning, and execution management capable of delivering projects on time without compromising on quality. This approach strengthens ZAYA’s position among emerging real estate developers in the Egyptian market.”
ZAYA continues to strengthen its presence in West Cairo through a growing portfolio of completed and ongoing residential developments, reaffirming its commitment to delivering well-planned communities that generate long-term value for homeowners and investors.