Zayard Developments has officially announced the launch of its boutique residential project, “Zayard Memora,” in the Green Belt area of New Sheikh Zayed City, as part of its expansion strategy in the Egyptian real estate market, Invest-Gate reports.

Positioned as a distinctive “Boutique Compound,” the project introduces a unique concept that blends the privacy and exclusivity of limited-unit communities with the comprehensive services typically offered in large-scale developments. With a modern design philosophy that emphasizes sustainability, attention to fine details, and versatile finishing options—whether fully finished or semi-finished—“Zayard Memora” aims to attract both local and international buyers, contributing to the export of Egyptian real estate.

Businessman Mohamed Shehata, Chairman of Zayard Developments, highlighted that entering real estate development is an extension of his 20-year journey in real estate investment. He stressed that real estate remains a long-term, high-return sector, noting that well-planned projects can generate substantial returns for clients within four years. He emphasized that launching “Zayard Memora” came after more than a year and a half of precise studies of the location and design to ensure competitiveness in Egypt’s dynamic real estate market.

Shehata also underlined that the company’s strong financial solvency, strategic planning, and client trust are key pillars for its sustainable success, while perseverance and teamwork remain central to its philosophy. He expressed pride in the group of young investors supporting the company, and gratitude to his late father, whom he credited as his greatest mentor and inspiration throughout his professional journey.