NAIA Developments is set to launch its branded serviced residences project within NAIA Bay in partnership with the globally renowned Accor Group under the Swissôtel Residences brand. This marks the first internationally branded serviced residences experience in Ras El Hekma, reflecting the company's vision of introducing a new and integrated lifestyle concept that combines luxury living with world-class hospitality services within a fully developed coastal community, Invest-Gate reports.